A podcast series with Joel Carnegie. Conversations, analysis and dispatches from the frontlines of storymaking.
Studio found. developed:
/ Branding
/ Podcast and social tiles
A collaboration between Tarndwarncoort and the Great Ocean Road Woollen Mill saw the birth of Southern Ocean – bringing hand-crafted, artisan yarn to life. This yarn was named after Eva Carmichael, one of only two survivors from the Loch Ard shipwreck of 1878.
Studio found. developed:
/ Product packaging
Platform Arts, a re-imagined creative hub for a new generation of thinkers, makers, risk-takers and agitators. A suite of documents were developed with the diversity of their programs as hero. Original branding developed by Riley McDonald.
Studio found. developed:
/ Annual report 2020
/ Venue brochure
Visitors of the Geelong Heritage Centre were asked to share a special memory from the 1970s as part of a wall of memory postcards which would later form part of the permanent collection. The brief was to create a poster that shouted 70s but also evoked nostalgia.
studio found. developed:
/ Poster
/ Social media and web assets
Katrina Kellett is an indie yarn dyer, creating small batches from her harbour town studio in Newcastle, New South Wales. The logomark blends her coastal location, her craft and her love of whisky! Australian yarn for the adventurous spirit.
Studio found. developed:
/ Branding
/ Stationery
/ Product packaging
Still life watercolour study.
The Great Ocean Road Woollen Mill have launched their exciting new garment line – Zauber. The name itself derives from the clients German heritage, meaning Magic.
The garments are crafted in Australia’s most sustainable mill, are ethical, 100% Australian grown, spun and knitted. The swing tag needed to show an earthiness but also a sense of luxury. Two different paper stocks were used for tangible texture.
Studio found. developed:
/ Branding
/ Garment tag
Daily Food Co source seasonal and local produce from regional farmers to prepare handmade, fresh food for the soul (it’s good, I’ve tried it!) A fun illustration was developed with a sustainability focus, incorporating all aspects of their business including a little nod to the owners French heritage.
Studio found. developed:
/ Illustration
/ Stationery
/ Social media assets
Food photography by Salt & Pine
Illustration inspired by the 19th Century Victorian hand lithographs.
Create, Communicate, Coach. A simple monogram was created with an abstract compass in mind. Much like a coach, it offers guidance to navigate the storm. The characters also form a subtle reference to the rugged ‘South West’, where the client calls home.
studio found. developed:
/ Branding
/ Stationery
Series of digital illustrations of indoor plants.
The Finders Daughter, an online homewares store specialising in eclectic wares and vintage curio.
Studio found. developed:
/ Branding
/ Stationery
/ Photography & styling
To celebrate recent conservation works completed on the historic Ciderhouse at Tarndwarncoort Homestead, a special heritage storytelling event was held. The brief was to create something that referenced the history of the location, but that also showed progression - modern heritage.
studio found. developed:
/ Poster
/ Postcard
/ Social media assets
/ History publication
A dream collaboration for the Great Ocean Road Woollen Mill and The Purl Box. The brief was to create a logo with reference to the night sky and so a hand drawn whimsical style was developed with the addition of the flax plant, which forms part of the magic of the yarn blend.
Studio found. developed:
/ Branding
The Otway Harvest Trail is a celebration of the seasons that bestow their rich bounty on a luscious part of Victoria. The self-drive touring trail showcases grassroots local businesses offering fresh farmgate produce, award wining food and wine, artisan products and so much more. The logomark needed to represent the diversity of the producers, show authenticity and be evocative of country life.
Designed while employed at Fluid, Torquay
Personal piece – digital collage.
Pomecramé create beautiful hand-knotted macramé pieces for the home. The brand has a natural aesthetic with organic linework and colours deriving from the fibers used in the making of the final pieces.
studio found. developed:
/ Branding
/ Business card
/ Product swing tag
